Friday 21 October 2011

The case of the missing febreeze plug in

The other day I went into work after my day off and the shop didn’t have its usual lovely ocean breeze smell. Hmm I thought suspicious, so I looked down at the plug socket which was discreetly covered by a large cardboard box full of knitting patterns and I pulled it away to reveal....NOTHING.
Someone had unplugged our air freshener and stole it. I know this because none of the other staff had moved it. I was so shocked, then disheartened and then ultimately angry. Why would someone stoop so low (literally) i mean whats the world coming to...having to lock up your air fresheners, or worse alarm them. Goodness me.
Anyway rant over, last Monday we had a retail meeting, I use the word “Retail” as we are encouraged to drop the charity shop label and use Retail Shop instead which I like as it is more present and current.
More charities are using this term to describe their shops. It’s a good move but it's still perfectly ok to call them charity shops - we sell items that have been donated by kind people like yourselves which is charitable and we make money to help our charity which is very important to moving forward.
Can I just say though more and more people are stopping donating and doing car boots instead to make quick money, this is a little bit saddening  and makes it more important people that people continue to donate to charities as we still offer a great bargain and you are making a difference to a cause.
On the other hand its often very surprising people’s generosity, we have had some lovely donations lately including a nice hand painted vase which we sold for a good price, old antique clocks, vintage tea sets and more. It's great to be able to displays these creatively, for example we used an old CD rack and transformed it into a scarf rail by tying scarves and belts on, other shops I’ve seen using old rails and painting them in kitsch colours such as baby powder and blue with the organisations logo on them. I’ve seen antique mirrors draped in jewellery, old antique chests of drawers with scarves and hats peeping out the draws tempting customer’s imaginations.
I love all this free thinking creatively and if the people and charities embrace this it’s such a step forward into the modern merchandising world such as a time like this when the current demand and boom is for “other world, old fashioned” bespoke ideas and items. I use this in a loose term and many phrases have been coined to this effect and that just goes to show anything goes! 
So I look forward to the future of display as it keeps growing and growing, forget the stolen plug in.
I love the image below imagine a lovely tree like this in our shops covered in jewels and diamonds!!!!!

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